專訪德國(guó)貝朗張澤東：傳承品牌文化

（Video Source: China Financial Network Interview: Xing Nan Cinematographer: Liu Jinqi）

China Financial Network, September 7th (Reporter Xing Nan, Wei Guoxu) During the recent OV Cloud Network 2023 Digital Ecology Conference, Zhang Zedong, the General Manager of the Beilang Decorative Business Division in Germany, accepted an interview with China Financial Network reporters to talk about products, innovation, and market opportunities.

Beilang focuses on the research and development of products related to "water," expanding and perfecting multiple product lines such as sanitary ware, kitchens, and carpentry. It also continues to make efforts in intelligent and overall sanitary ware in response to the development needs of the Chinese market.

According to Zhang Zedong, Beilang is now not only developing individual products but also integrating space. "Because the aesthetic and sensory experience of future consumers is a comprehensive solution. Just as we mentioned earlier, the renovation of a bathroom is not just a single product. What we present to consumers is a more overall solution that addresses their needs in the entire bathroom, including layout issues, such as leakage, odor, and intelligence. We aim to create a better experiential space for end-users."

At the same time, as the demand for intelligent products in the market continues to increase, it is driving the industry to accelerate its development towards intelligent, humane, and personalized directions, and to create products that can understand users' potential needs and optimize their user experience. This is also a key focus for major brands. Developed from the well-known Baden-Württemberg region, Germany's Beilang has led a revolution in the sanitary ware industry with innovation and has also followed the trend of intelligentization in the home furnishing market in recent years.

張澤東指出，消費(fèi)群體趨向年輕化，智能化和定制化的產(chǎn)品正逐漸普及。貝朗將智能與制造相結(jié)合，特別在智能馬桶和智能家居領(lǐng)域取得了突破。無(wú)論是地產(chǎn)、酒店還是家裝領(lǐng)域，貝朗都能快速提供相應(yīng)的產(chǎn)品來(lái)滿足終端用戶的需求（如圖{IMG_1}）。

貝朗一直堅(jiān)持高端品牌的設(shè)計(jì)感。貝朗傳承了對(duì)產(chǎn)品設(shè)計(jì)的執(zhí)著，并堅(jiān)持高品質(zhì)的追求（如圖{IMG_2}）。公司的產(chǎn)品研發(fā)從實(shí)用到個(gè)性化、顏值性再到功能性，致力于提供多樣化的產(chǎn)品。

盡管房地產(chǎn)市場(chǎng)調(diào)整引起了下游產(chǎn)業(yè)鏈的不穩(wěn)定，但貝朗對(duì)存量房市場(chǎng)的前景持樂(lè)觀態(tài)度。張澤東提到，未來(lái)存量房市場(chǎng)的需求非常龐大。貝朗通過(guò)數(shù)年的布局，研發(fā)了相應(yīng)的工藝和配套服務(wù)，并將其作為一個(gè)事業(yè)來(lái)經(jīng)營(yíng)，而不只是單一的產(chǎn)品推向市場(chǎng)（如圖{IMG_3}）。他相信在這個(gè)領(lǐng)域，貝朗將實(shí)現(xiàn)明顯的增長(zhǎng)。